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The joy of playing on your own is your own power!
Role play toy brand
Based on Mimi World with over 50 years of know-how
we created ‘Kid-led’ brand.
Toddler toys allow children to take the initiative in play.
Through a variety of devices that can lead
five core developmental areas (physical/emotional/language/artistic experience/inquiry logic).
Children achieve independent growth through integrated development.
Like Toritori who is always dignified and confident,
you can experience that your child grows up further with high self-esteem and independent power.