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History

2022.12Ministry of Gender Equality and Family Certified as a Family-Friendly Enterprise

2022.11Selection of Family-Friendly Workplace Companies in Gyeonggi-do

2015.02Excellence award with “Battle x Gun” for boys in Korea. Toy Award given by the Korean Toy Association.

2013.09“World Car” for boys toy business stared.

2013.03Ministry of Strategy and Finance awarded “NTS Exemplary Taxpayer”.

2012.07Research and Development Division established.

2011.07Design Department established.

2010 ~

2007.10Mimi launches the hit ‘Sketchbook’.

2007.01Mimi World launched various character toys. (Pororo, Taegeuk Thousand-character Text, Thomas and many more)

2006.06Water playing toy business started.

2006.01Joy-up educational toy business started.

2005.05Hit digital toys Angele-e phone launched.

2000 ~

1996.05Hit toy “Wedding Peach” cartoon character launched.

1994.11Mimi World is awarded the ‘Export Tower’ for 5 million USD overseas sales. (Exported Sailor Moon toy to Japan)

1994.07Switched corporate designation to “MIMI WORLD CO., LTD.”

1993.09Hit toy “Baby D” developed (Functional toy).

1990 ~

1986.11Mimi's House was released (Top seller).

1981.04Fashion Doll Lala was released (Top seller. Lala changed to Mimi later).

1981.02Established toy manufacturing factory.

1980 ~

1979.12Hit toy “Mazingga Z” (Sole distributor), The first TV character in Korea launched.

1977.07Changed company name Daeil Trading, started toy wholesale business.

1973.07Established Disney Toy (Toy retail store)

1970 ~